Booked appointments or you don't pay — Bookr's Performance Guarantee

Section 01

what counts as a qualified booked appointment

For us to charge, every one of these has to be true. No exceptions, no workarounds.

Real human. Not a bot, spam, or test inquiry. Must be a genuine person who messaged your Instagram or website.
In your service area. Zip code and location must match your spa's coverage. We're not counting drive-by inquiries from states you don't serve.
Confirmed time on your calendar. Slot exists in your GHL (or connected) calendar with the lead's name, service, and contact info. A "pending" or "tentative" hold doesn't count.
Met minimum qualifying criteria:
- Service interest matches something you actually offer (Botox, fillers, laser, etc.)
- Budget range is at least loosely consistent with your pricing (not "what's the cheapest Groupon deal")
- Timeline is appropriate — we're disqualifying "maybe in 6–12 months" unless you specifically want nurture leads
Lead wasn't already in your system. Duplicate of an existing contact in your GHL database doesn't count. We're here to generate new pipeline, not double-count your existing roster.

For closers and front desk — use this on calls

When a prospect asks "how do I know the appointments you book are real?" — lead with: we don't get paid unless the appointment is on your calendar, confirmed, with a real person who fits your service profile. That's the complete answer.

Section 02

what doesn't count

Honesty builds trust. Here's what we won't charge you for — and why.

No-shows without rescheduling. If a lead ghosts their appointment without rebooking, that doesn't trigger a charge. We re-engage via SMS for 7 days — if they come back and show, it counts. If they don't, no charge.
Duplicate bookings. If the same person was already in your GHL contacts before we engaged them, it's not a new lead — we don't charge for it. Keep your contact list clean so there's no ambiguity.
Existing patients. Someone who's already on your roster, already a client, or already booked for a future visit — that's your base, not our output. We charge for new pipeline, not internal transfers.
Leads that cancel before confirmation. If we qualified someone, they expressed interest, but they canceled or went dark before a calendar slot was actually booked — that doesn't count. The calendar is the source of truth.
Internal referrals or walk-ins. If someone walks into your spa and books, that's not driven by Bookr. We only charge for pipeline we can trace to our outreach or chatbot engagement.
Lead quality disputes. If a lead shows up but you feel they weren't properly qualified — we review the transcript and conversation history. If our AI genuinely missed qualification signals, we don't charge. If the lead just changed their mind after showing up, that's on us.

Section 03

no-show clause

No-shows happen. We have a clear policy so you're never stuck holding the bill for a lead that didn't show.

7-day re-engagement window. When a booked lead doesn't show, we automatically trigger an SMS re-engagement sequence. We send a "we missed you" message with a link to reschedule.
If they rebook and show. That appointment counts — we get paid. Simple.
If they don't rebook within 7 days. The lead is marked as a no-show. We do not charge you for that appointment.
Repeat no-shows. If a lead no-shows twice, we flag them as a low-priority contact. Future qualified leads from new inquiries still count. We're not padding the numbers with people who won't show up.

What this means for you

You will never be billed for an appointment that didn't actually happen. The calendar is the only source of truth.

Section 04

when billing actually triggers

Appointment is only billable after both conditions are met. Not before.

Per-appointment pricing

You pay per confirmed appointment. Each appointment must appear on your calendar with a confirmed time slot and the lead's real contact info. Pending holds don't count. We invoice monthly based on actual booked appointments.

Monthly retainer ($2k/mo)

You get a committed number of qualified bookings per month as part of your retainer. If we fall below that threshold in a given month, the difference rolls into a credit for the following month — you don't lose that volume. We track it, we report it, you see it on your invoice.

Invoice transparency

Every month you'll receive a line-item report: which appointments booked, which leads qualified, which no-shows were re-engaged. No black box. If you have questions about a specific charge, we walk through the conversation transcripts together.

Section 05

questions we get a lot

what if i cancel mid-month?

You can cancel anytime. You're billed only for qualified appointments that actually booked before your cancellation date — nothing else. No cancellation fees, no prorated minimums that sneak in.

do you charge setup fees?

No. Setup is included — GHL integration, chatbot training, Instagram connection, calendar sync. We don't make money on onboarding. We make money when you book appointments.

who owns the leads?

You do. Every lead we book flows into your GHL account — contacts, conversation history, appointment details, all of it. You own the data. We don't resell it, hold it hostage, or use it to compete with you.

what if my staff doesn't follow up?

Bookr qualifies and books — your team confirms and serves. If your front desk doesn't confirm or follow through on appointments we send, that's a downstream issue we're not responsible for. But we'll flag patterns: if you're consistently getting leads that don't convert at the front desk, we'll tell you and suggest a fix. We're invested in the full funnel working.

do i need GoHighLevel?

GHL is our preferred CRM and calendar system — it powers the booking and SMS workflow end-to-end. If you're already on GHL, integration takes a day. If you're not, we can help you set it up — it's $50–$100/mo and we've seen every med spa eventually migrate there anyway. We can work with other setups too, but GHL is where we perform best.

how fast until the first booking?

Most clients see their first booked appointment within 5–10 days of going live. The first week is calibration — we tune the chatbot responses based on your specific services and lead responses. After that, it's a consistent cadence. We don't promise a specific number of appointments in a specific time frame, but we do promise that qualified pipeline starts flowing fast.

booked appointments or you don't pay. here's exactly what that means.